The Importance of Design for Social Media Engagement

The Importance of Design for Social Media Engagement

There are a lot of creative elements that go into a strategic social media engagement plan. The creativity behind a successful campaign draws my attention to a particular brand and it is what I enjoy most about social media.

Without creativity, it is not possible to reach an audience. The representation of your brand must be cohesive, aesthetically pleasing and explain what it is you’re trying to tell your audience. (more…)