SERVE IS THE COUNTRY’S ONLY, ALL-VOLUNTEER, NONPROFIT ADVERTISING AGENCY.
Serve is the country’s only, all-volunteer, nonprofit advertising agency, whose mission is to give under-served charitable causes a stronger voice in the community. Founded by Milwaukee ad man, Gary Mueller in 2002, Serve volunteers have created behavior-changing public service campaigns for over 50 local and national non-profits on issues ranging from teen homelessness, child sexual abuse and shaken baby syndrome to teen pregnancy, brain injury and statutory rape. Causes that aren’t hot. That aren’t sexy. And that don’t have a lot of money. Serve’s provocative brand of work is sometimes controversial, but it gets people to notice and talk about these silent causes, which leads to an increase in awareness, volunteerism and funding. To date, Serve has donated over $15 million of in-kind creative, media, web, pr, print and broadcast production and strategic planning services to non-profits. Through their educational seminars, podcasts and Small Servings program, Serve has also helped educate thousands more non-profits on the importance of public service marketing.