Brian and I were in Chicago for Labor Day weekend celebrating our 1 year anniversary. We had a lot of activities on the weekend agenda, but one of them didn’t include the surprise we would find in the downtown Chicago parking garage.
We happened to park in the same parking garage as the Buick “Tweet to Drive” @DriveBuickChi cars. So, naturally I tweeted to @DriveBuickChi telling them we found their cars. Almost immediately @DriveBuickChi responded and we got a test drive scheduled for 10am on Labor Day!
Buick’s “Tweet to Drive” initiative is definitely a great way to drive awareness and engage with consumers ages 20-35. Prior to today’s experience, we likely would have never test driven a Buick or have even included the brand in our consideration set of automobiles. However, our interaction with the automobile, a friendly, non-threatening brand ambassador and the brand itself via “real-time” communications has definitely swayed our opinions. Buick has proven that it understands its target consumer and is taking the right approach to drive engagement, conversations, and interest!
We had some fun with the promotion and took a LIVE TwitVid next to the Buick LaCrosse and tweeted it to @DriveBuickChi 30 minutes before the scheduled pick-up. We were pumped to document the experience through photos on Twitter and then create a video of our Buick LaCrosse test-drive tour of Chicago:
If you don’t live in Chicago, and you want to experience the “Tweet to Drive” promotion, they will be traveling to other cities with Austin being the next city! What do you think about the “Tweet to Drive” Buick promotion?