by Laura Gainor | Sep 9, 2010 | Social Media
I wanted to give a shout-out to Donatos Pizza for a cool, yet simple, Twitter promotion that they ran today to increase their community.
Here is the Tweet they sent, notifying their current fan base of the promotion:

If you’re looking to increase awareness of your brand on Twitter, I suggest running a simple promotion such as this one that Donatos Pizza is running. It’s a simple strategy to encourage your followers to bring more traffic to your account, while offering them a potential reward in return.
Here are some examples of people that participated in the contest. Will they share their pizza with you?

Thank you Jason for sharing your pizza with @BrianGainor and I! Since you mentioned him in your pizza party, I forgot to mention the husband in mine…

If I win a pizza, I look forward to sharing it with these 6! Plus, @BrianGainor of course.

What do you think of the promotion? How would you expand upon it?
by Laura Gainor | Sep 9, 2010 | Social Media
There are a lot of creative elements that go into a strategic social media engagement plan. The creativity behind a successful campaign draws my attention to a particular brand and it is what I enjoy most about social media.
Without creativity, it is not possible to reach an audience. The representation of your brand must be cohesive, aesthetically pleasing and explain what it is you’re trying to tell your audience.
(more…)
by Laura Gainor | Sep 7, 2010 | News, Personal Branding
Today at the Comet Branding office I was shocked with the huge honor of being featured on the cover of the PRWeek 2010 Career Guide that showcased my story of how I was hired at Comet Branding. This was a tremendous honor and something I will cherish for years to come.
Thank you to PRWeek for this feature. The past six months have been an exciting adventure with the Comet Branding team. (more…)
by Laura Gainor | Sep 6, 2010 | Polls, Social Media, Videos
Brian and I were in Chicago for Labor Day weekend celebrating our 1 year anniversary. We had a lot of activities on the weekend agenda, but one of them didn’t include the surprise we would find in the downtown Chicago parking garage. (more…)
by Laura Gainor | Sep 6, 2010 | Photography
Brian surprised me for a fun anniversary getaway weekend in Chicago to celebrate the exciting, eventful and enjoyable first year of marriage we’ve had. It was a great weekend exploring Chicago going to the Art Institute, Shedd Aquarium, Wrigley Field for the Cubs game and walking around downtown Chicago.

Watching the Gator game at Sully’s House. #GoGators!

Spending Labor Day weekend at Chicago’s River Hotel.

The view from our room of downtown Chicago. Such an amazing view!

Walking around Millenium Park.

The Art Institute of Chicago. Thanks to Bank of America for the “Museums on us” promotion. We enjoyed the complimentary experience.

The Married with Children Fountain at Grant Park.

Under the Sea at the Shedd Aquarium.

Wrigley Field for the Cubs game!


Unbelievable seats in the bullpen. Stretch it out boys!

Line-drive action. We were alert throughout the whole game.

We enjoyed a glass of wine in the Signature Lounge at the John Hancock Observatory.

We happened to find the “Tweet to Drive” – @DriveBuickChi car in our parking garage. So we asked for a test drive for a fun tour of Chicago on Labor Day. Such a great car and a cool social media promotion. “Tweet to Drive” till the end of October!
Thank you for the amazing anniversary celebration Brian!